There are always 2 sides of an online marketing campaign. One is the sneaky way to do it which often backfires. The other is a more trusted way which does not bring quick results but sustains results overtime. When product marketing is done right, it brings with itself many things which include conversion, brand loyalty, reputation, customer loyalty, leads etc. It is more than just sales; it is about a comp ...

It is not easy to get a new product out there and expect it to do well. The product might not be ready, it might have competition, and there might be other products that are superior in quality or marketing. In short there are many reasons why your new product marketing campaign can fail. 1) Half ready product: This is the primary reason why many new products fail. It is launched when it is not ready. A lot ...

One of the quickest ways for a business to grow further is to add something new. This something is generally related to the existing products, thus complementing the rest of the product line. Even if your new product line represents an existing brand, supports existing products and is a necessity for the market, it still has to be marketed. A new product line needs to be marketed from scratch. One has to do ...

Product marketing is an online marketing method where a certain product is promoted and marketed to get more sales. There are several ways by which a product can be marketed online. It is a quick way to start selling the product and earning instant income. If the product is sold on subscription then it can even bring monthly income. Product marketing surely seems like a great idea. There is almost nothing b ...

Online marketing can be done on several channels. Each offers unique benefits and with every marketing method one can explore a wide range of opportunities. There are social platforms, PPC, SEO and there are a whole host of marketing methods like guest blogging, content marketing etc. Any marketing method is worth doing as long as it brings positive ROI. However, there are certain online marketing methods t ...

There was a time, not too long ago when things were very different on the internet. Any content was good to have, the search engines were too stupid to make out any difference between good content and the usual crap. That time is over and perhaps for the better. Now, content creation is step one and marketing is step two. If you want any success online, you just have to do both steps properly. Here, in this ...

Looking to market your products online? Most off line businesses at some point of time realize that going online will help them catch a huge market that locally isn’t possible at all. Surely, there’s digital products that is the easiest to market as there is no shipping involved. Shipping can be optional though, but in general all you need is an email to send out a digital product in the form of ebooks, sof ...

Content marketing can help any business to flourish and make a brand presence for them online. Content marketing can be for anyone. And yet, it is not for you. You won’t want to do anything that does not help. You surely do not want to do anything that hurts. Content marketing can hurt instead of helping if you go wrong with it. Here are several reasons why content marketing is not for you. 1) Cheap and Fre ...

Content marketing can be really helpful for your business. Both online or offline business looking to create an awareness about their brands can use content marketing for promotions. One of the very basic requirements for a content marketing campaign to work positively for a business is to have a solid strategy backing it up. Strategy is something that will decide the fate of a content marketing campaign an ...