What Product Marketing Should Mean To You

As a marketer or the owner of products, what product marketing should mean to you is ultimately sales. Any marketing that does not generate sales or catch leads is destined to doom. A successful product marketing campaign can get you featured on huge media houses, make a brand out of it, and get it popular across various countries. All this is really great, but the bottom line is, what is in it for me? If I don’t manage to get a single sale.

Here, in this article, we will discuss several points on what exactly a product marketing campaign should means for you.

1) Sales:

Any amount of product marketing is useless without sales. One has to deliver results and the most preferred value of results is sales. Even the indirect benefits of product marketing have to somehow translate into sales. There are a few exceptions to this if the product or the service that is being marketed is a free giveaway or a free subscription. Even the idea of that is somehow attached with a sale when the product goes paid.

2) Leads:

A big portion of product marketing campaigns is targeted towards catching leads. It is an established truth that most people do not want to commit to a purchase on the first visit. This is where re-marketing comes into play. However, that does not mean that you can’t catch leads. Certain product marketing campaigns are targeted only towards catching leads. All you need is a subscription option and preferably something for a free giveaway. Even contests works well when it comes to catching leads.

Leads can be caught on offsite places like your social channels. Linkedin is particularly good in catching leads, but one has to opt for the paid packages to search deep and get results.

3) Media Attention:

One of the biggest perks of a successful product marketing campaign is that it can get some media attention. Successful crowd funding programs get media attention, product marketing with a PPC budget can bring media attention, and even Guest Blogging can get media attention. Getting featured in mainstream media is a much bigger thing, it is no more about sales and leads but the picture itself becomes a lot huge from here. You can get venture funding, tie-ups with major brands; there are simply no limits once your product manages to get some media attention.

4) Funding:

Going for crowd funding at an early stage of a product marketing campaign is a great idea. It is not just about managing funds but awareness among your buyers about your product. What most people think about crowd funding is the money, they forget those several thousands of people who have supported your campaign. That sort of support is an audience base in itself to jump starts your product sales.

5) Branding:

How you market your product will shape up its branding. PPC with branded banners are a great way to build branding, but it might not translate to sales. However, such marketing helps to get awareness about your product and in time the targeted customers start to take buying decisions based on such marketing.

6) Reputation:

I new product line takes time to gain reputation, especially if there is already a popular product on the niche available. This where reputation building is important. Target and focus your marketing towards those customers who are unhappy with the popular product. See how your product can help those. There is always a gap no matter how saturated the market is and that is where new products can capitalize.

7) Social media:

Most of what you do in your marketing ends up on the social media anyway. No matter how efficient your product is, how good your customer support is or how easy it is to contact you, most people will use the social channels to talk or criticize about your product. Get some people from your support staff to constantly monitor social media and address concerns quickly. You can even comment on your competitor’s reviews if the customers aren’t happy with them, then they must be looking for an alternative.

8) More Sales:

Everything that you do for your product marketing should boil down to this – More Sales. The leads that you catch, the auto responders that you send, the communication that you do with your clients and customers, all of it should finally convert into a sale somehow. Most of it is indirect sales by the process or remarketing or converting leads which might take time, but still it has to ultimately convert.

You are in a business of selling products and product marketing should mean to you as a means to get more business, as a businessman it should mean profits to you. Use product marketing to establish your product brand, to promote your new product line and finally managing a greater sale of your products.