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Customer Service, A Key Factor To Product Marketing, by Brian Newmark

Whatever business you are in, there is one universal business truth that applies to everyone. It is far cheaper to retain a customer than earn a new one. If you have existing customer, turn them into your loyal followers and evangelists by keeping them happy. It is the law of compounding at play where you retain old customers and add new ones and this way you will have more customers than what you had in th ...

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Business Blogging: A Must Do For All Companies, by Brian Newmark

There was a time when every business was expected to have a website. Now, most have it anyway. And it is no longer enough. When everyone has a facebook page, a Google local listing, a twitter ID, a website and everything else that is a must have, it becomes a general practice. You have it and so does everyone else. What sets you apart is how you maintain it. In a time like this, a perfectly maintained busin ...

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Get To IT, Product Marketing Done Right, by Brian Newmark

There are always 2 sides of an online marketing campaign. One is the sneaky way to do it which often backfires. The other is a more trusted way which does not bring quick results but sustains results overtime. When product marketing is done right, it brings with itself many things which include conversion, brand loyalty, reputation, customer loyalty, leads etc. It is more than just sales; it is about a comp ...

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Marketing Content Is Like Marketing Products, by Brian Newmark

There is a connection between marketing your product and marketing your content. When you market your product, you do a self promotional activity. It is difficult, brings fewer benefits and adds more to the costs. In short, self promotion and marketing products directly isn’t cool. What works smoothly is marketing content. That is where content marketing starts. Here, in this article, we will discuss ways t ...

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Marketing, Just As Important As Content Creation by Brian Newmark

There was a time, not too long ago when things were very different on the internet. Any content was good to have, the search engines were too stupid to make out any difference between good content and the usual crap. That time is over and perhaps for the better. Now, content creation is step one and marketing is step two. If you want any success online, you just have to do both steps properly. Here, in this ...

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How I Make Content Marketing Look So Easy, by Brian Newmark

Content marketing is easy. Content marketing is quick. It’s a complete process in itself and provides absolute success in marketing your brand. So, what is the catch? It’s how you approach it, how you strategize and implement it. Content marketing can be very easy if done properly from the start without making any mistakes. In this article, we will discuss the step by step process of making a content market ...

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Top 10 Secrets to Unique Content Creation Ideas

Tired of the same old content? Need something fresh to boost your content building efforts? You need a fresh perspective, something different from your regular course of action. Yes, there is a reason why you have a readership on your blog. Your audience like what you normally write and share. However, at times, the same old does not work and bringing in more of the new old isn’t a good idea either. You nee ...

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What to Do When Content Marketing Gets Boring

Have you watched a boring film? Or attended a boring lecture in collage? Did you like it? Would you share it with your friends and connections? Surely not. Boring does not work. Your audience will move away at the speed of the exit click, and that is just around the corner. Here, in this article, we will discuss several ways by which we can make our content marketing campaigns interesting. Graphics – Rich o ...

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You Can’t Have Content without the Marketing

Content and marketing goes hand in hand. They are two faces of the same coin. Either is useless without the other. You can’t do marketing without the content. If you try it, it will look self-promotional and spammy. You need content to market whatever you are trying to sell. Similarly, you can’t have content and get any benefit out of it without the marketing. Content needs to be promoted so that people who ...

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The importance of Content Marketing for Content Creation, by Brian Newmark

Remember the old days when search engines where new, their algos were stupid and they had no idea how to detect which content is good and which is spun garbage. Anything used to rank then. Just scratch a piece of content, build some silly links for it and start enjoying some insane traffic. Those days are lost and such content no longer works. With the new search algorithms coming in, the need for high qual ...

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