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Why Blogging Is Important When Marketing Your Products

A blog is a platform for reaching an audience via. posting content and keeping it updated. There are so many other mediums of communication available today, like social media, email services, etc. So, why do we need a blog? Blogging is not just for communication alone, it sets you up as a leader and an expert on your niche. You gain true following by writing new blog posts and attract an audience that is lo ...

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How Technology has changed Product Marketing

There is nothing new about selling products. Products were bought and sold before the internet existed; they were sold even before any form of currency was invented. What has changed in the past decade is the approach. With technology kicking in, the entire method of product marketing has changed and has taken a more scientific approach towards it. This new shift has proven to sell more with less effort and ...

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Customer Service, A Key Factor To Product Marketing, by Brian Newmark

Whatever business you are in, there is one universal business truth that applies to everyone. It is far cheaper to retain a customer than earn a new one. If you have existing customer, turn them into your loyal followers and evangelists by keeping them happy. It is the law of compounding at play where you retain old customers and add new ones and this way you will have more customers than what you had in th ...

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Marketing Your Products Online, by Brian Newmark

Having your own products and selling them online is the ultimate online stability for any business. All you need to do is get your products online and both digital and real-world goods qualify for this. However, getting your products online and making sales are two different things. When it comes to marketing your products on the internet, you need quite a few steps to successfully market and sell. 1) Tweak ...

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8 Tips to get more downloads on your mobile app, by Brian Newmark

The days of the laptops are nearing an end as the dawn of cell phones is heading towards a bright sunny day. No matter how broke someone is, they still have a cell phone and internet connection to browse your websites. However, simply having a mobile responsive site is no longer enough, to beat the completion and stay ahead; one must look to get their mobile apps downloaded by their end users. Here, in this ...

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Using Content to launch your new Products, by Brian Newmark

There is one thing on the internet that can be pushed as much as you like without being self-promotional. It is certainly not your new product. Content. There’s just one word for it. An informational, entertaining, catchy and well presented piece of content can be promoted as much as you like, and more you promote it, better it gets. This content, being natural and high quality, can be used to promote your ...

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Get To IT, Product Marketing Done Right, by Brian Newmark

There are always 2 sides of an online marketing campaign. One is the sneaky way to do it which often backfires. The other is a more trusted way which does not bring quick results but sustains results overtime. When product marketing is done right, it brings with itself many things which include conversion, brand loyalty, reputation, customer loyalty, leads etc. It is more than just sales; it is about a comp ...

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Top 8 Reasons Your New Product Marketing Campaign Will Fail, by Brian Newmark

It is not easy to get a new product out there and expect it to do well. The product might not be ready, it might have competition, and there might be other products that are superior in quality or marketing. In short there are many reasons why your new product marketing campaign can fail. 1) Half ready product: This is the primary reason why many new products fail. It is launched when it is not ready. A lot ...

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7 Steps to Market Your New Product Line, by Brian Newmark

One of the quickest ways for a business to grow further is to add something new. This something is generally related to the existing products, thus complementing the rest of the product line. Even if your new product line represents an existing brand, supports existing products and is a necessity for the market, it still has to be marketed. A new product line needs to be marketed from scratch. One has to do ...

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Marketing Content Is Like Marketing Products, by Brian Newmark

There is a connection between marketing your product and marketing your content. When you market your product, you do a self promotional activity. It is difficult, brings fewer benefits and adds more to the costs. In short, self promotion and marketing products directly isn’t cool. What works smoothly is marketing content. That is where content marketing starts. Here, in this article, we will discuss ways t ...

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