How Content Marketing Develops New Leads and Relationships, by Brian Newmark

Looking for new sales lead?

Want to build more business connections online?

Need loyal customers for your business?

You have already tried a number of marketing strategies and none got you anywhere near your goals. It is time to stop thinking about the sales directly and start working on your content marketing activities. Once you build a strong relation with your target audience, sales will start to flow automatically. Here, in this article, we will discuss the top seven ways by which content marketing can help develop new leads and build a strong relation with your potential customers.

1) Content marketing is giving away good stuff

When you give away something that is both entertaining and educational, something that is helpful and has a benefit, you get plenty of happy and satisfied people. Most of these are your new leads, some of these will convert instantly resulting in more sales, and the rest are your future clients.

You have already fed them good content for free, so you have built a relation with them already. Now it is time to use that relation and convert them for all their worth.

2) Rinse and repeat

Just keep feeding them the very best of your content. Once you have your audience on your list or your social channels, just make sure to keep sending them the very same quality of content over and over. This will keep them hooked and every time you send something with a call-to-action, some of them will convert.

3) Check them for sales lead.

You might have a number of interested people on your list but that does not ensure any sales guarantee. One just need to keep throwing the sales pitch once in a while to check if there is any new sales lead coming out or not.

If the leads are not coming in, it is time to work on your content and its marketing. An ideal content to send to your list is that which builds a relation with your list. It is helpful and has a purpose. People should expect your next email with great anticipation and unless all this is happening, your content marketing campaigns won’t fetch best results.

4) Get a deeper connection with them:

Get them on social media. Get them on your social channels. Social media is the key to building a strong relation with your clients. Make them friends and followers on Pinterest, Linkedin and other social platforms – the big ones like Twitter, Facebook and G+ are not enough.

5) Use them for more sales.

Get them to recommend you to their friends. This can easily be done via social media. All they have to do is, like your stuff and recommend it. Ask them for a success story. Get testimonials etc. from your satisfied customers. Once you have that data, use it to promote your brand on the social media. Use it like sponsored stories on facebook.

6) Do SEO with content marketing and build organic leads.

Content marketing can help you with SEO. Everyone likes great content and search engines like them the most. Make your content available in article, PDF, slideshow or any other format and have it available for browsing or download for free. Let the search engines taste it and index it.

If the content is really good and you have done enough marketing for it, then it will attract plenty of links and mentions which will result in a strong placement on the search engines. Once it starts to rank, it will generate traffic and new leads. These are organic leads that will just keep coming.

7) Cross promotions

Content marketing allow many forms of promotions. Cross promoting is one of them. Say, someone has linked to you or mentioned you. Use content marketing to build links and mentions for it. Promote it that promotes you.

Cross promotion is one of those marketing strategies that are most under used. It is something that can be very helpful; motivating even, considering that those that link to you or promote you gets promoted in return. It is sort of like returning the favour, but only with more benefits coming your way.

Social media and sites like Linkedin are the best places to look for new leads. If you are able to build a relation, even before you have them on your site or list – you have already won the battle. They are already your customers as they have liked your content – they are sold before you have even made a pitch.

All of it sounds good, but the base line is your content. It has to be great in the first place otherwise there will be no takers even if it is provided for free. Content is the first step and the most crucial step. Do it properly and there will be plenty of new leads coming your way.

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