The importance of Content Marketing for Content Creation, by Brian Newmark
Remember the old days when search engines where new, their algos were stupid and they had no idea how to detect which content is good and which is spun garbage. Anything used to rank then. Just scratch a piece of content, build some silly links for it and start enjoying some insane traffic.
Those days are lost and such content no longer works. With the new search algorithms coming in, the need for high quality content has gone up by many folds. The big reason for this is that poor content no longer ranks. This brought about a requirement where smart marketers started opting for quality content over low quality ones.
Things started changing for good and content marketing became the latest buzz.
This led to some serious content creation, everyone wanted to put their best content foreword. Everything else, like link building, SEO, etc. took a back seat and high quality content came into the lime light. Here, in this article, we will discuss top three marketing activities that require quality content as a result of content marketing.
1) Social Media:
Social media requires content that talks. There is no space for boring content in social media. Social fans need constant supply of quality content to keep them hooked in, and the minute you stop sending them the same level of content or make any delay in doing so, they will start to move on. They donâ€™t need a dislike button in social media; all they have to do is unfollow you.
There are a number of things that are required for a piece of content to do well in the social media.
- Social Bites â€“ Social platforms require micro blogging. You canâ€™t put your entire article on a social media site like Twitter. You need to put the best 140 characters of your article into the twitter update. To make it easy for your readers to tweet your article, one needs to add such small social media bites throughout the article.
- Quotes â€“ quotes work best on the social media. For Pinterest, quotes on pictures works better. Get short but catchy quotes and schedule them to go out regularly.
- Regular quality content â€“ Sites like Linkedin have started to allow itâ€™s users to post full articles. This is yet another step towards more content creation, as sites like linkedin has a huge user base that canâ€™t be satisfied with low quality or untargeted content. They will require related and quality content to boost followers.
- Regular updates â€“ Social channels require regular updates. Some of these updates have to be unique, creative, high quality, short and interesting. The list of requirements for the updates are endless and so is the amount, as regular updates on these social sites mean at least posting more than eight times a day.
2) Your own blog:
Once you start to feed your readers the real high quality content, they will stop reading your usual stuff. This is the great thing about content marketing, if you get readers by giving them the taste of your best content; you kill off all scope for mediocrity.
These readers wonâ€™t settle for the regular stuff, not from you, not from your competitors or anyone else.
This is great for the overall business, but the need for quality content at a fast pace grows even more.
3) Guest Blogging:
The old marketing involved article marketing. It was a method of creating a decent article. Then, copies of that article were made via spinning or re-writing that article. After that, those spun versions were submitted to various article directories. This resulted in a lot of low quality content with plenty of spam backlinks. It used to work in those days, not anymore.
The new marketing method is Guest Blogging which requires unique and a very high quality article to start with. Guest Posts are some of the best content available on the internet and is one of the finest examples of what content marketing can do for you, if done correctly.
Since guest blogging can be done as much as you wish, and the more you do, the more benefit it brings. So the brands that adopted guest blogging as part of their content marketing strategies relied on absolute high quality content to do it. This led to an insane demand of content creation that has to be met consistently.
Guest blogging is also known to set standards for blog content. If you, as a blog owner allow guest blogging and get some awesome content in return, the demands of great content will rise on your blog for your own articles too. You wonâ€™t be able to post regular stuff yourself if your guests make it a habit of posting very good content themselves.
Overall, content marketing requires great content. This need for coming up with excellent content, consistently, is a feature of content marketing which is great but very demanding at the same time.
“Image courtesy of [David Castillo Dominici] / FreeDigitalPhotos.net“