What to Do When Content Marketing Goes Wrong by Brian Newmark Reviewed by Momizat on . There are so many ways to do content marketing safely. You can even go slow and test the waters before starting out a fully-fledged campaign to be safe. You can There are so many ways to do content marketing safely. You can even go slow and test the waters before starting out a fully-fledged campaign to be safe. You can Rating:
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What to Do When Content Marketing Goes Wrong by Brian Newmark

There are so many ways to do content marketing safely.

You can even go slow and test the waters before starting out a fully-fledged campaign to be safe.

You can take minimum risks and do it steadily over time.

But what if you have already messed it up?

What if it has already gone wrong?

Here, in this article, we will discuss several ways by which you can recover from a content marketing disaster.

1) Damage control – Stop what you are doing and dump your current content marketing company if you are outsourcing or just scratch the strategy if you are doing it yourself.

Check damage report, see what went wrong.

Is it a Google penalty? That can be easily remedied by no-following some stupid links and sending a reconsideration request.

Are the results not good enough? Perhaps you have spent a lot or money on your content marketing campaigns and got nothing in return. There can be a number of reasons for this, but surely with a bit of planning it can all be fixed as well.

2) Make a report of what went wrong and analyze it:

Reports are important.

Always document the issues and keep working on how to resolve them. Content marketing never goes wrong entirely; it is always about a particular component that does not work. It can be your content, your content planning, your promotional strategy etc.

One must try to find out what went wrong and the best way to do is to write it all down.

3) Check Your Content:

Check your content for uniqueness. Rewritten, spam, spun and crap content can be easily detected by a good thorough reading. There are many tools like copyscape etc. to detect plagiarism, but to check if the content is good or not, one reading is all it takes.

If you are not satisfied with the quality of the content, that is the first thing you should fix.

However, it is not about the quality alone that can backfire a content marketing campaign. Perhaps the content was too provocative. Perhaps it was against certain sections of the society or insulted any segment of your audience. Or it could have been plain and simple – boring. There can be a number of reasons to this, but if one has to make sure that the content won’t fall flat, one has to do a complete review and analyze the content first.

4) Work on your promotional strategy:

Content marketing cannot work without promotions. Perhaps your content marketing campaign went wrong and did not brought any benefits because it was not promoted properly or might not have been promoted at all. Also, a promotional strategy involving spammy techniques can cause a lot of issues. It can even get you banned in the search engines. If you are trying to promote your content via mass blog comments, article marketing or any other spammy technique – then you should re-consider your strategy.

Make a clear promotional strategy. List down the promotional channels that you will be using to promote your campaign. Social media, PPC and adwords, guest blogging, viral marketing, email marketing etc. can be used to promote your content.

5) Keep away from Spam

If there is one word that you should avoid while doing content marketing – that is “Spam”.
Just don’t do anything that seems spammy. Even genuine marketing methods like blog commenting, guest blogging etc. can go bad if done with spammy content or done excessively.

Think about it; if you post dozens of guest posts every day, all of those 500+ words and each and every one of those on spammy DA 20+ blogs – won’t it leave a pattern for the search engines to detect?

Go for the quality, post on strong blogs and if that means one guest post a month, so be it. Take this an as investment for the future, tread carefully and make a lasting presence.

6) Build up your Social Profiles:

Your social profiles are the foundation on which you can promote any content marketing campaign.
If you have a few strong social profiles of yours, every campaign you run will have a great chance at going viral on the social media.

Social profiles are built over time and there is nothing you can do immediately about it. But if you’re content marketing campaigns are not taking off, perhaps this is something you can work on so that they don’t fall flat ever time.
Work on your social profiles, grow them up every day. Make sure to post about 5 to 8 updates a day and the best way to do it is to start scheduling them in advance. Use tools like buffer for scheduling your updates. If you are on twitter, you can follow and unfollow users to gain atleast 3000+ followers every month.

If your content marketing campaign has not provided enough results or it is backfiring, it is time to change your strategy and start working on it fresh.

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About The Author

Brian Newmark is an Internationally respected Content Marketing sharpshooter, Brand Management Guru, Marketing and PR Genius, Social Media Master, Porsche Fanatic and all around great guy. Brian lives in Villanova, PA which is a suburb of Philadelphia.

Number of Entries : 55

Comments (5)

  • Rob Sentencing

    Another great, post, thanks Brian

  • Mizanur Rahaman

    Really this post helps me very much.
    Thanks Brian Newmark.

  • s h biplob

    This was very helpful. I will try this out. Thank you Brian Newmark,for writting this post.

  • Judy Workman

    I was always worried about what I put on my blog. i have not had too much luck getting stuff sold from my blog. I will look at some of these options. Thanks Brian Newmark, you are very helpful!

  • 10PBN_Networks

    Hello Brian Newmark thanks for this very important information that you have added on your blog. I have been looking for information about guest posting and you nail it man…Thank you!

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