Why Content Marketing Is A Key To Online Success
Looking for online success?
Want to reach an audience that you don’t have yet.
Content marketing might just be the key you have been looking for.
With content marketing, you can reach any audience, sell anything, build a huge following from scratch and become influential in time.
There are many kinds of online business and each very different from the other. However, there are a few things that are common in all of these online ventures. They are primarily content and promotion. Every business requires content and where there is content, there are promotions too.
Surely, there are ads and there is PPC but nothing really works as efficiently as content. Marketing with content allows us to leverage the power of social media and use it for promotions. Great content gets auto promoted after the initial boost. If we compare this with any other marketing method, nothing will match up to the ROI that content marketing provides.
An advertisement works as long as money is spent; the audience that a paid ad campaign brings are mostly untargeted or not so much interested people. Once the ad stops the marketing stops too. Here, content marketing has a major benefit. Once the campaign is ready and the initial push is completed, the campaign never really ends. This of course depends on the merit of the content, and if it is any good, it will keep getting snow-bowled over and over again as nothing truly dies in the social media and the traffic it brings too never really shuts down.
Here, in this article, we will discuss several reasons why content marketing in a very powerful tool for online success.
1) Cater to an Audience you do not own:
One of those great things about content marketing is that it does not require an established audience base to start with.
Build great content and publish it on other sites in the form of guest blogging. You don’t need to wait and build an active readership on your own blog before you can start content marketing. You can do it right away.
2) Market your Content:
Great content markets itself.
Yes, it is a myth. However, the entire of Google’s search engine is built around this concept. The basic idea is, if you have great content, you don’t need too much of a push. It will take off on its own and stand the test of time. That is if you provide a bit of a push initially.
3) Social Media Presence:
Content marketing boosts your presence on the social media. It amplifies your message on the social media and makes you influential in the long run.
Social media is micro blogging which requires multiple updates and they must be interesting. Great content can be easily promoted on the social media and it is the only marketing activity that does really well on the social media. No other promotional activity is shared so much when compared to content marketing.
4) Loyal Readership:
One of those major benefits of content marketing is generating loyal readers.
With content marketing, your readers are already sold on your content. All you have to do is retain them and keep feeding them the same quality of content that originally brought them to you.
5) Plenty of Engagement:
Content marketing grows an active audience. This will result in an overall growth of your social following, comments and discussions.
Active users are the base for any community. They will be the first to test out your new products, comment and share your latest posts and will be happy to provide you with feedback.
If you are looking for engagement, content marketing is just the right thing to do.
6) Analytics and Data:
Content marketing is a tool that provides endless data. If organized properly, this data can be used to analyze and see what works and what doesn’t.
There are smaller successes that are often overlooked during a campaign which can be analyzed later. Once those key elements are found out, they can be done on a larger level to gain much more benefit.
Such details can also be leveraged for the rest of the business as content is something which is required in many places in an online business setup.
7) Rinse and Repeat:
Once you figure out the success formula, you just got to keep doing it. Increase the amount of your campaigns and keep doing them more frequently and overtime the results will keep increasing.
There is no one success formula and especially with content marketing, one needs to keep researching new things. Even stuff that has worked in the past might not bring in the same results every time, the playground for content marketing is dynamic and needs to be adapted and evolved with time.
About The Author
Matthew Barnes
Exactly. There are many ways to market and promote your blog/business or what have you. But it all comes down to the bottom line, content is king. People visit a site because of content. Provide great value to your visitors with quality content, and it will go a long way
Debbie Boulier
Thanks Brian Newmark, I can hardly wait to give this a try!
Bill
Brian Newmark, this article is fantastic, I have some doubts about marketing, but now it is clear.
Thank you for this useful information’s.
Austin Kin
Thanks Brian for this great posting. You taught me that content marketing doesn’t require an already established audience!
Sam Cooper
This is interesting. I’ll try some of this, but if it doesn’t work, how do I undo some of this stuff?
Regan
marketings is essential part in promoting business. it helps a to business grow faster. in content marketing,the necessary information regarding business is available within the content and those who are reading it can easily understand.. generally it saves time,provide good impression to the visitors and will get your business run in no time.
Wregan
wow…. the blog page is amazing… Thanks Brian Newmark, can’t wait to try this. as we all know that marketing helps business grow and you surely gave the key points on what to do when marketing and how content marketing give its impression in the visitor.. well keep it up.
Pili Maya
Thanks Brian Newmark for this very good article which describes how important content marketing is to be successful online.
susmitas
Thanks Brian Newmark for this article which elaborate discuss about importance of unique content which is only your own. Yes valuable content get it’s audience but they also need content marketing
sweety
Thanks Brian Newmark, it was really great of you to share with us such a precious idea about marketing.
tech
thank you brain newmark for sharing those valuable information.
Sajit Pun
Thank you Brian Newmark. The article was very helpful. I am gonna try what you have said.
ashu101
hanks Brian Newmark, i am excited try this
ashu101
Thanks Brian Newmark, i will surely try this
mashawe
Thanks Brian Newmark, can’t wait to try this.
Griffin216
Thank you Brian Newmark. Good one to try this one for sure
huishakat
Great know how on content marketing by Brian Newmark ! I am all praise for you.
S.sultana
Thanks Brian Newmark, i will surely try this and i can’t wait .
alexol26
Thanks so much Brian Newmark for this good article. I can’t wait to try this.
rabnavaz
Its an invaluable info on content marketing.Thanks to Brian Newmark !
Devis
Hi Brian Newmark. Thanks for sharing awesome article.This is quite impressive article for content marketing.
bhigajig
Brian Newmark really deserves a big thanks for posting such a valuable information on content marketing.
lampar
Thanks Brian Newmark for your deep insights and detailed explanation on content marketing, it is a very educational lesson for all online businesses.
gauti
thank u brian newmark excited about this
sarasara44
Thanks Brian Newmark, can’t wait to try this”
dineshkumar
Thanks Brain Newmark, Nice Article I Loved It
malin
A very good written article by Brain Newmark, keep it up.
Retina
Thanks Brian Newmark for such a great article on Content Marketing.
melany
I’m so excited, I can not wait to try it! Thank a lot Brian Newmark for everything!
Mina Gould
Brian Newmark puts the seemingly-obvious into greater perspective.
Thanks for breaking the must-knows into easily-understandable contexts. I definitely gained a lot of knowledge on this.
Steve Ellington
I’d like to thank you for the efforts you have put in penning this website.
I’m hoping to view the same high-grade content from you in the future
as well. In fact, your creative writing abilities has
inspired me to get my own website now 😉
Sherry S
Brian Newmark, thanks for teaching me that I can build a following from scratch with good content marketing. Cheers!
Katherine A
Thanks, Brian Newmark, for this insightful post on content marketing, and for making it so easy to read and understand.
sara
Thanks, Brian Newmark, your suggestions about engaging your audience will be super helpful.
jimi shergil
Thanks Brian Newmark, I will surely try this. I’d like to thank you for the efforts you have put in penning this website.
Starlight12
Brian Newmark,…so nice information. I think great help this. Actually unique content is very very to website.
Sharron Sanders
I work at a Zoo in the marketing department. I was wondering about giving the animals a digital presence, any suggestions?
Brian Newmark
I love the idea and would really like to be part of that project. Please contact me to discuss.