Marketing Online, 9 things NOT To do, by Brian Newmark Reviewed by Momizat on . Online marketing can be done on several channels. Each offers unique benefits and with every marketing method one can explore a wide range of opportunities. The Online marketing can be done on several channels. Each offers unique benefits and with every marketing method one can explore a wide range of opportunities. The Rating:
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Marketing Online, 9 things NOT To do, by Brian Newmark

Online marketing can be done on several channels.

Each offers unique benefits and with every marketing method one can explore a wide range of opportunities.

There are social platforms, PPC, SEO and there are a whole host of marketing methods like guest blogging, content marketing etc.

Any marketing method is worth doing as long as it brings positive ROI.

However, there are certain online marketing methods that backfire, it is just best to stay away from those.

In this article, we will discuss several of these online marketing things that should be avoided.

1) Out dated marketing methods:

There was a time when a particular marketing method was in huge demand. It was a primary marketing method that was used and abused over the years.

It’s been ages now.

People still do it.

They get penalized in the process.

That marketing method is known as directory submission. It’s a highway for spam and once you do a bit of it, you pretty much get the penalty from the search engines.

There are several other marketing methods like this, for example article submission etc. that have all run their course and it’s just way too late for those methods now.

2) Spam

This does not need explaining, spamming is something which was bad in the ages past, and it will always remain so.

The only difference now, is how strict we are towards it. This is 2014 and the anti spam technology is pretty good. Even average content is getting the same slap that spam used to get a few years back.

If you are planning anything spammy, it’s best to drop that plan.

3) Over Optimization

Over optimization always back fires. Anything you over optimize, like anchor text, stuffing keywords, building too many links etc. will have a negative effect.

Try to keep things normal, keep it under the radar. Every marketing activity still works, even the ones that we discourage, if done at a very low amount.

4) Crazy link building

Link building was very important a few years back. Online marketers were just crazy about links. The idea was to get as many links as possible.

Links were the virtual assets, and the sites having most links used to rank at the top.

All that has changed now.

At this point of time if you build too many links, chances are that you will get penalized by search engines. What now matters is how related the links are, the authority of the sites that are linking to you etc.

5) Article marketing

Article marketing was a method by which a marketer used to get a few low quality articles written up and submitted to various article directories. Most times these articles were re-written and spun garbage, or simply duplicate content submitted across hundreds of article directories.

Later, the search engines went ballistic over these directories and banned them.

At this moment article directories no longer ranks on the search engines, and submitting content on them has very little seo value.

6) Low quality content

If you are planning anything that involves low quality content, its best to drop that plan.

Any marketing activity, like guest blogging, article marketing, content marketing etc. will bring more negative effects than anything good, if the content used in those campaigns are of low quality.

Content is the base for all marketing activities and the ultimate decider for a campaign’s results depends on the content. Low quality content is a quick way to mess up any marketing campaign.

7) Guest Blogging for Links:

Any online marketing activity that is specifically done to gain links is a bad strategy. And guest blogging is no exception.

There is still plenty to gain from guest blogging, like branding, traffic, sales and conversions, list building etc. and yes, even backlinks. But if you’re primary goal is to gain backlinks then it won’t work.

Links are always best and natural when they are earned, rather than built.

8) Mass posting blog comments:

Blog commenting helps a lot with online marketing.

Comments can be used to gain backlinks, gain traffic and build readership and audience and doing a few hundred comments a day to achieve all this is still all right. The problem with blog comments is not just in numbers but it is mainly in the quality of the comments. Posting a hundred comments a day and still maintaining quality is a great marketing strategy, sacrificing quality and doing mass commenting will get your blog and your email id blacklisted and your comments will end up on the spam queues.

9) Faking your Success:

Posting fake screenshots or income reports is a quick way to gain a lot of attention. However, it backfires big time once everyone knows that you were just trying to fake your way through.

Rather focus on things that are constructive, time tested and more stable and scale-able.

By Brian Newmark

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About The Author

Brian Newmark is an Internationally respected Content Marketing sharpshooter, Brand Management Guru, Marketing and PR Genius, Social Media Master, Porsche Fanatic and all around great guy. Brian lives in Villanova, PA which is a suburb of Philadelphia.

Number of Entries : 51

Comments (43)

  • Geno @ LabIncome.com

    In other words keep it clean aka White Hat aka be legit. In terms of long term business-like strategy doing any of the above may not hurt in a short term, but will slam you in the long run. Good advice for anyone starting out. Thanks Brian.

  • Sajukst

    Thanks Brian Newmark, can’t wait to try this

  • Brent

    Couldn’t agree more with #9. A lot of people do it to establish a following but most of the time they get found out due to their lack of real experience. 😉

  • Jessie543

    I think that the quality of the information/products/services matters first of all. And then you can strive to promote it, thus you will make people rather thankful for getting your link. There is a lot of black hat seo out there but let’s not classify all the marketing attempts as bad 😉 People need to somehow show what they are up to, right?

  • Heather McLane

    Faking success screenshots? Is this a common occurrence? Seems insane!

  • Alden Hall

    A very interesting article written by Brian Newmark, the top 9 things not to do in marketing online business, really a nice tips….

  • Mohiul Islam

    Thanks Brian Newmark, can’t wait to try this.

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    Thanks Brian Newmark, really excellent tips, i will definitely use your tips.

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    Thanks Brian Newmark, can’t wait to try this . very inspiration.

  • markberk

    thanks brian for such a nice sharing :) i got alot of information what not to do in marketing online :)

  • akimun

    Any marketing activity, like guest blogging, article marketing . will bring more negative effects than anything good, if the content used in those campaigns are of low quality.

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  • vinu

    Very useful information.One must know by this that what all things should do in the onine marketing and also things which is not supposed to do.Thanks Brian Newmark, can’t wait to try this

  • Anu shrestha

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  • Mittza

    Brian Newmark is a online marketing genius. Thank’s for the tips.

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  • bappy

    Brian Newmark” in the comment. Such as “Thanks Brian Newmark, can’t wait to try this

  • mehadi

    i agreed to all your points.But spam point is very much important in online marketing.In past ordinary people didn’t know about spamming in online marketing, but in present days all kind of persons are aware of this.So it is essential to do online marketing in a honest way.thus hard work is needed to promote online marketing.

  • ahmedj5

    If possible, put “Brian Newmark” in the comment. Such as “Thanks Brian Newmark, can’t wait to try this”

  • reen

    sometimes this methods usually happen when doing online marketing ,
    thanks Brian Newmark for this articles

  • debabrata

    Thank you so much for all the hard work you put into your website. It’s fantastic!
    I really enjoy the videos you have on your site and have found the way you use them quite inspiring too.

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    Your Website is amazing, and beautiful.Thank you so much for your hard work.

  • Ana Alabana

    Thanks a lot Brian Newmark, I really appreciate your posts, really help me a lot. I learn a lot of thing from you.
    Your website is fantastic!

  • Sohelyzb

    Thanks so much for these detailed lesson plans.I really like that your site uses film.

  • Kazi Chitrakar

    Thank you so much sir Brian Newmark. Yours ideas help my to do Marketing Online.

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    I must say this is fantastic.

  • jackbile

    Brian Newmark Thanks Brian Newmark, can’t wait to try this

  • saleh

    Great post and really helpful for us to know about online marketing .thanks

  • sochi

    Thanks for your useful information and it will assists us to earn from online . thanks again

  • Trever

    Thanks Brian Newmark for your sharing, while I don’t totally agree with all of your points, I am waiting for your next post

  • seru magar

    Brian Newmark Thanks a lot Brian Newmark, wait for your next post..

  • Stacey Klink

    I like this post, I have read your others and this one stuck with me better than the others. Thanks Brian.

  • consider link-building-strategiesdotco

    I do accept as true with all the concepts you’ve offered in your
    post. They are really convincing and will certainly work.
    Still, the posts are too brief for starters.
    May just you please prolong them a bit from next time?
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