How Writing Blog Posts Can Increase Product Sales
There are a number of platforms for communicating with your audience but nothing is as useful as having a blog. A blog is an independent platform that can work with other platforms for promoting a message. The main thing here is that you own your platform unlike a social media profile or an email system that is owned by someone else.
With a business blog under your sleeve, you have a marketing platform that you control. You donâ€™t have any restrictions on how to use it. You can promote it the way you want.
Here is how writing blog posts can increase product sales:
1) Updates increase reader engagement:
Every time you make an update on your blog by posting new content, your readers will be pinged via your blog feeds, social media accounts, email etc. They will come back to your blog and share your new post on the social media and make a comment on it. If these updates are more disciplined, say twice or thrice a week on specific dates: say Monday, Wednesday and Friday then the readers will start to expect new content on those days and come visit your site out of habit.
2) More traffic from search engines after each update:
Content always adds up your chances to rank for more terms. If you have a few valuable articles and they rank for a few things, having several of those will surely increase your ranking and your traffic. Every time you update your blog with fresh content, your articles come up for new search terms and starts to increase your traffic right away. There are a lot of factors that comes into play like how good your articles are, how optimized they are with keywords etc.
3) Your respect in the niche grows as you blog more:
With every new updates you gain more recognition in your niche. Other leaders of your niche start to respect you and start visiting your blog more often. Once you start to leverage their influence, promoting your own blog and content becomes much easier. This amplifies your reach and you start to gather a larger audience.
4) With an active blog selling products is so much easier:
When you have an active blog with plenty of traffic, comments and social reach then selling your products becomes easier. With an established blog all you have to do is make new posts, talk about the products, do round ups etc. and start counting sales. Yes, the only downside is that it takes a lot of maintenance to keep an active blog active. However, if that is achieved then selling products wonâ€™t require anything other than just a natural mention and a link to the sales page.
5) Content gets promoted on the social media:
This is the great thing about content marketing. The content that you post on your blog gets spread on the social media with very little effort. One does need to have an active social page with plenty of engagements but even having all that canâ€™t spread a sales page or the products page as efficiently. Content is simply far easier to promote.
6) Catch leads for email subscriptions:
There are a number of other benefits of having a blog that indirectly contributes to product sales. Email subscriptions are one of these. Your blog is the perfect place to catch email leads. Just use an email service like aweber, mailchimp etc. and put an email subscription form with name and email fields in the key locations of your blog. Even doing a pop up for this isnâ€™t a bad idea. Some blogs even have behaviour targeting where they pop up a subscription box when the reader moves his cursor towards the closing of the tab button.
7) It is on Auto Pilot:
One of those things about having a blog with evergreen content related to your products is that most of the things that we have mentioned above are almost on auto pilot. New visitors are sent every day from the search engines. New leads are caught via social and email platforms and are used at a later time via auto responders and more updates. All of these things are on auto pilot and the work that you put on your blog today keeps bringing benefits later as well.
Writing blog posts does not have any limits. You can write and post your blog posts on blogs that you do not own in the form of guest posts. You can use those same posts and excerpts from it and promote it on the social media. You can re-hash those posts and promote it via other platforms like slideshare or turn them into a video or an infographics and use them even more.