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Just an Update From Brian Newmark

All, I know it seems like I've quit doing these posts, but I have not.  I've been building up the content on my company website Augment Marketing.  For a bit of a change of pace, I purchased a restaurant in the University City neighborhood of Philadelphia called Tandoor India.  Yes it is an Indian restaurant.  Customers frequently ask if I'm from India, I say, no Villanova.  It makes me smile :-) Currently ...

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5 Important Things to Know For Business Blogging

Business blogging is much more then maintaining an online log of events. It is blogging with a purpose to get more business. Business blogging is effectively a marketing channel to promote and increase the reach or gain more sales and conversions. It all boils down to ROI. There are a number of things that matters in business, like branding, conversions, reputation, fans and followers, reach and spread etc. ...

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How to Compete On the Internet with Marketing Campaigns

The internet is a huge place and it is ever growing. The sear size of the internet in number of users has crossed 3 billion in 2014. If you think it is difficult to reach them, half of those people are already on Facebook now. There are over 12 Billion monthly searches on Google. The stats are huge and that is a great thing. It is not about the competition that you should worry about; it is the size of the ...

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Customer Service, A Key Factor To Product Marketing, by Brian Newmark

Whatever business you are in, there is one universal business truth that applies to everyone. It is far cheaper to retain a customer than earn a new one. If you have existing customer, turn them into your loyal followers and evangelists by keeping them happy. It is the law of compounding at play where you retain old customers and add new ones and this way you will have more customers than what you had in th ...

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True Signs you are better than your Competitors, by Brian Newmark

Any business will have competitors. If there is profit or potential in the niche that your business is, you will have a lot of competition. This competition is healthy as it means your niche is good. Use this competition to track your progress and see if you are doing better than your competitors. Analyze it, make reports based on your findings and see how your business is performing next to a targeted comp ...

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10 Ways to Stay Ahead Of The Game, by Brian Newmark

In order to be successful in your online business you need to stay ahead of the crowd. There is no dearth of competition in any niche but staying ahead will place you on the top and make you an expert on the topic of your business. There are certain things that will put you ahead, for example media coverage, guest blogging on A-list blogs, a decent PPC budget etc. but it will also put a dent on your marketi ...

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10 Signs you’re marketing wrong, by Brian Newmark

Every marketing campaign has some errors. Sometimes an entire campaign can go wrong and backfire. And that is all right. Because that is how you learn and stop making the same mistakes in the future. Taking educated risk is a part of business. But doing mistakes that are potentially stupid, doing things that are established as not worth doing, taking risks that are known to flop are perfect signs that you a ...

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Marketing Your Products Online, by Brian Newmark

Having your own products and selling them online is the ultimate online stability for any business. All you need to do is get your products online and both digital and real-world goods qualify for this. However, getting your products online and making sales are two different things. When it comes to marketing your products on the internet, you need quite a few steps to successfully market and sell. 1) Tweak ...

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Business Blogging: A Must Do For All Companies, by Brian Newmark

There was a time when every business was expected to have a website. Now, most have it anyway. And it is no longer enough. When everyone has a facebook page, a Google local listing, a twitter ID, a website and everything else that is a must have, it becomes a general practice. You have it and so does everyone else. What sets you apart is how you maintain it. In a time like this, a perfectly maintained busin ...

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8 Tips to get more downloads on your mobile app, by Brian Newmark

The days of the laptops are nearing an end as the dawn of cell phones is heading towards a bright sunny day. No matter how broke someone is, they still have a cell phone and internet connection to browse your websites. However, simply having a mobile responsive site is no longer enough, to beat the completion and stay ahead; one must look to get their mobile apps downloaded by their end users. Here, in this ...

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