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How Technology has changed Product Marketing

There is nothing new about selling products. Products were bought and sold before the internet existed; they were sold even before any form of currency was invented. What has changed in the past decade is the approach. With technology kicking in, the entire method of product marketing has changed and has taken a more scientific approach towards it. This new shift has proven to sell more with less effort and ...

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True Signs you are better than your Competitors, by Brian Newmark

Any business will have competitors. If there is profit or potential in the niche that your business is, you will have a lot of competition. This competition is healthy as it means your niche is good. Use this competition to track your progress and see if you are doing better than your competitors. Analyze it, make reports based on your findings and see how your business is performing next to a targeted comp ...

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10 Ways to Stay Ahead Of The Game, by Brian Newmark

In order to be successful in your online business you need to stay ahead of the crowd. There is no dearth of competition in any niche but staying ahead will place you on the top and make you an expert on the topic of your business. There are certain things that will put you ahead, for example media coverage, guest blogging on A-list blogs, a decent PPC budget etc. but it will also put a dent on your marketi ...

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10 Signs you’re marketing wrong, by Brian Newmark

Every marketing campaign has some errors. Sometimes an entire campaign can go wrong and backfire. And that is all right. Because that is how you learn and stop making the same mistakes in the future. Taking educated risk is a part of business. But doing mistakes that are potentially stupid, doing things that are established as not worth doing, taking risks that are known to flop are perfect signs that you a ...

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Marketing Your Products Online, by Brian Newmark

Having your own products and selling them online is the ultimate online stability for any business. All you need to do is get your products online and both digital and real-world goods qualify for this. However, getting your products online and making sales are two different things. When it comes to marketing your products on the internet, you need quite a few steps to successfully market and sell. 1) Tweak ...

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Using Content to launch your new Products, by Brian Newmark

There is one thing on the internet that can be pushed as much as you like without being self-promotional. It is certainly not your new product. Content. There’s just one word for it. An informational, entertaining, catchy and well presented piece of content can be promoted as much as you like, and more you promote it, better it gets. This content, being natural and high quality, can be used to promote your ...

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Get To IT, Product Marketing Done Right, by Brian Newmark

There are always 2 sides of an online marketing campaign. One is the sneaky way to do it which often backfires. The other is a more trusted way which does not bring quick results but sustains results overtime. When product marketing is done right, it brings with itself many things which include conversion, brand loyalty, reputation, customer loyalty, leads etc. It is more than just sales; it is about a comp ...

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7 Steps to Market Your New Product Line, by Brian Newmark

One of the quickest ways for a business to grow further is to add something new. This something is generally related to the existing products, thus complementing the rest of the product line. Even if your new product line represents an existing brand, supports existing products and is a necessity for the market, it still has to be marketed. A new product line needs to be marketed from scratch. One has to do ...

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When Product Marketing Goes Wrong by Brian Newmark

Product marketing is an online marketing method where a certain product is promoted and marketed to get more sales. There are several ways by which a product can be marketed online. It is a quick way to start selling the product and earning instant income. If the product is sold on subscription then it can even bring monthly income. Product marketing surely seems like a great idea. There is almost nothing b ...

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Marketing Online, 9 things NOT To do, by Brian Newmark

Online marketing can be done on several channels. Each offers unique benefits and with every marketing method one can explore a wide range of opportunities. There are social platforms, PPC, SEO and there are a whole host of marketing methods like guest blogging, content marketing etc. Any marketing method is worth doing as long as it brings positive ROI. However, there are certain online marketing methods t ...

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