Tired of the same old content? Need something fresh to boost your content building efforts? You need a fresh perspective, something different from your regular course of action. Yes, there is a reason why you have a readership on your blog. Your audience like what you normally write and share. However, at times, the same old does not work and bringing in more of the new old isn’t a good idea either. You nee ...

Have you watched a boring film? Or attended a boring lecture in collage? Did you like it? Would you share it with your friends and connections? Surely not. Boring does not work. Your audience will move away at the speed of the exit click, and that is just around the corner. Here, in this article, we will discuss several ways by which we can make our content marketing campaigns interesting. Graphics – Rich o ...

There are so many ways to do content marketing safely. You can even go slow and test the waters before starting out a fully-fledged campaign to be safe. You can take minimum risks and do it steadily over time. But what if you have already messed it up? What if it has already gone wrong? Here, in this article, we will discuss several ways by which you can recover from a content marketing disaster. 1) Damage ...

Content marketing works. But it is a delicate form of online marketing. It needs to be strategized, planned, carefully executed and analyzed at every step to make sure that everything goes properly. It can be really helpful for your business and your brand’s image but can totally backfire and ruin everything if done wrongly. Let us take a look at the top eight things that should be avoided while content mar ...

Content marketing can be really helpful for just about any business, if done properly. It can however mess things up if you do not do it with care. Content marketing requires your finest content, self-less distributions and a bucket load of promotions to make it work. All this is difficult and requires even a budget to begin with but definitely possible. One needs to be consistent and disciplined with their ...

Traffic. This term has a different meaning based on the perspective. If sales are your primary goal, the action that your generated traffic takes should end up buying your stuff. If you want conversions, perhaps on an email list or on social media, you will have a different approach with your traffic. You need a traffic strategy in place that brings targeted traffic based on your specific needs. This is whe ...

Content marketing is great when done in the right way. It can get you traffic. It can get you sales. It can boost your social presence. Content marketing can enhance your entire online business and can make a brand out of your business. It can, however, fall flat and bring more trouble than any benefit – if it is wrongly done. In this article, we will discuss 8 tips to make sure you score a home run with yo ...

Content and marketing goes hand in hand. They are two faces of the same coin. Either is useless without the other. You can’t do marketing without the content. If you try it, it will look self-promotional and spammy. You need content to market whatever you are trying to sell. Similarly, you can’t have content and get any benefit out of it without the marketing. Content needs to be promoted so that people who ...

Guest Blogging, it is a marketing tool to provide great content and get published in return. The process is fairly simple; you as a guest blogger research your niche and find a bunch of blogs that are related to your business. Then, start learning more about those blogs like what kind of topics works best on them, what has been covered and what can do well that has not been covered yet. Once you are ready, ...

Remember the old days when search engines where new, their algos were stupid and they had no idea how to detect which content is good and which is spun garbage. Anything used to rank then. Just scratch a piece of content, build some silly links for it and start enjoying some insane traffic. Those days are lost and such content no longer works. With the new search algorithms coming in, the need for high qual ...