Customer Service, A Key Factor To Product Marketing, by Brian Newmark

Whatever business you are in, there is one universal business truth that applies to everyone. It is far cheaper to retain a customer than earn a new one. If you have existing customer, turn them into your loyal followers and evangelists by keeping them happy. It is the law of compounding at play where you retain old customers and add new ones and this way you will have more customers than what you had in th ...

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Business Blogging: A Must Do For All Companies, by Brian Newmark

There was a time when every business was expected to have a website. Now, most have it anyway. And it is no longer enough. When everyone has a facebook page, a Google local listing, a twitter ID, a website and everything else that is a must have, it becomes a general practice. You have it and so does everyone else. What sets you apart is how you maintain it. In a time like this, a perfectly maintained busin ...

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Using Content to launch your new Products, by Brian Newmark

There is one thing on the internet that can be pushed as much as you like without being self-promotional. It is certainly not your new product. Content. There’s just one word for it. An informational, entertaining, catchy and well presented piece of content can be promoted as much as you like, and more you promote it, better it gets. This content, being natural and high quality, can be used to promote your ...

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Marketing Content Is Like Marketing Products, by Brian Newmark

There is a connection between marketing your product and marketing your content. When you market your product, you do a self promotional activity. It is difficult, brings fewer benefits and adds more to the costs. In short, self promotion and marketing products directly isn’t cool. What works smoothly is marketing content. That is where content marketing starts. Here, in this article, we will discuss ways t ...

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Brian Newmark Fall/Winter 2018

Brian Newmark: Happy to see that it hasn't taken me nearly as long to write again. So what is going on in Villanova - Radnor Pennsylvania? Lots: Insurance Business - I've been super busy in the insurance world. The primary business had its busiest and most profitable 30 days in company history this Fall. Can't complain about that. Not surprisingly that means the pipeline is now pretty empty so it will take ...

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Brian Newmark April 2018 Update

I'm thrilled with the progress one of the companies I co-founded is making. We stalled a bit in the second half of 2017, but made tremendous progress in the first quarter. It looks like we'll be shooting a demo-reel by this summer. More details to come as soon as they become public. ...

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January 2018 Brian Newmark Update

Wow, it has been a long time since I spent time offloading my thoughts. So here is an update of 2017. Last year was an interesting year. I spent the first half of the year working non-stop on Deaflix Inc. a company I co-founded in 2014.  In late 2016 things started to heat up and Deaflix became nearly a full time job. For that reason, I sold the restaurants of Naan Ventures.  The experience was fun, I doubl ...

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Just an Update From Brian Newmark

All, I know it seems like I've quit doing these posts, but I have not.  I've been building up the content on my company website Augment Marketing.  For a bit of a change of pace, I purchased a restaurant in the University City neighborhood of Philadelphia called Tandoor India.  Yes it is an Indian restaurant.  Customers frequently ask if I'm from India, I say, no Villanova.  It makes me smile :-) Currently ...

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5 Important Things to Know For Business Blogging

Business blogging is much more then maintaining an online log of events. It is blogging with a purpose to get more business. Business blogging is effectively a marketing channel to promote and increase the reach or gain more sales and conversions. It all boils down to ROI. There are a number of things that matters in business, like branding, conversions, reputation, fans and followers, reach and spread etc. ...

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How Writing Blog Posts Can Increase Product Sales

There are a number of platforms for communicating with your audience but nothing is as useful as having a blog. A blog is an independent platform that can work with other platforms for promoting a message. The main thing here is that you own your platform unlike a social media profile or an email system that is owned by someone else. With a business blog under your sleeve, you have a marketing platform that ...

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How to Compete On the Internet with Marketing Campaigns

The internet is a huge place and it is ever growing. The sear size of the internet in number of users has crossed 3 billion in 2014. If you think it is difficult to reach them, half of those people are already on Facebook now. There are over 12 Billion monthly searches on Google. The stats are huge and that is a great thing. It is not about the competition that you should worry about; it is the size of the ...

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What Product Marketing Should Mean To You

As a marketer or the owner of products, what product marketing should mean to you is ultimately sales. Any marketing that does not generate sales or catch leads is destined to doom. A successful product marketing campaign can get you featured on huge media houses, make a brand out of it, and get it popular across various countries. All this is really great, but the bottom line is, what is in it for me? If I ...

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