Business blogging is much more then maintaining an online log of events. It is blogging with a purpose to get more business. Business blogging is effectively a marketing channel to promote and increase the reach or gain more sales and conversions. It all boils down to ROI. There are a number of things that matters in business, like branding, conversions, reputation, fans and followers, reach and spread etc. ...

There are a number of platforms for communicating with your audience but nothing is as useful as having a blog. A blog is an independent platform that can work with other platforms for promoting a message. The main thing here is that you own your platform unlike a social media profile or an email system that is owned by someone else. With a business blog under your sleeve, you have a marketing platform that ...

A blog is a platform for reaching an audience via. posting content and keeping it updated. There are so many other mediums of communication available today, like social media, email services, etc. So, why do we need a blog? Blogging is not just for communication alone, it sets you up as a leader and an expert on your niche. You gain true following by writing new blog posts and attract an audience that is lo ...