All, I know it seems like I've quit doing these posts, but I have not.  I've been building up the content on my company website Augment Marketing.  For a bit of a change of pace, I purchased a restaurant in the University City neighborhood of Philadelphia called Tandoor India.  Yes it is an Indian restaurant.  Customers frequently ask if I'm from India, I say, no Villanova.  It makes me smile :-) Currently ...

The internet is a huge place and it is ever growing. The sear size of the internet in number of users has crossed 3 billion in 2014. If you think it is difficult to reach them, half of those people are already on Facebook now. There are over 12 Billion monthly searches on Google. The stats are huge and that is a great thing. It is not about the competition that you should worry about; it is the size of the ...

Any business will have competitors. If there is profit or potential in the niche that your business is, you will have a lot of competition. This competition is healthy as it means your niche is good. Use this competition to track your progress and see if you are doing better than your competitors. Analyze it, make reports based on your findings and see how your business is performing next to a targeted comp ...

Every marketing campaign has some errors. Sometimes an entire campaign can go wrong and backfire. And that is all right. Because that is how you learn and stop making the same mistakes in the future. Taking educated risk is a part of business. But doing mistakes that are potentially stupid, doing things that are established as not worth doing, taking risks that are known to flop are perfect signs that you a ...

Having your own products and selling them online is the ultimate online stability for any business. All you need to do is get your products online and both digital and real-world goods qualify for this. However, getting your products online and making sales are two different things. When it comes to marketing your products on the internet, you need quite a few steps to successfully market and sell. 1) Tweak ...

The days of the laptops are nearing an end as the dawn of cell phones is heading towards a bright sunny day. No matter how broke someone is, they still have a cell phone and internet connection to browse your websites. However, simply having a mobile responsive site is no longer enough, to beat the completion and stay ahead; one must look to get their mobile apps downloaded by their end users. Here, in this ...

There are always 2 sides of an online marketing campaign. One is the sneaky way to do it which often backfires. The other is a more trusted way which does not bring quick results but sustains results overtime. When product marketing is done right, it brings with itself many things which include conversion, brand loyalty, reputation, customer loyalty, leads etc. It is more than just sales; it is about a comp ...

It is not easy to get a new product out there and expect it to do well. The product might not be ready, it might have competition, and there might be other products that are superior in quality or marketing. In short there are many reasons why your new product marketing campaign can fail. 1) Half ready product: This is the primary reason why many new products fail. It is launched when it is not ready. A lot ...