Business blogging is much more then maintaining an online log of events. It is blogging with a purpose to get more business. Business blogging is effectively a marketing channel to promote and increase the reach or gain more sales and conversions. It all boils down to ROI. There are a number of things that matters in business, like branding, conversions, reputation, fans and followers, reach and spread etc. ...

There are a number of platforms for communicating with your audience but nothing is as useful as having a blog. A blog is an independent platform that can work with other platforms for promoting a message. The main thing here is that you own your platform unlike a social media profile or an email system that is owned by someone else. With a business blog under your sleeve, you have a marketing platform that ...

Every marketing campaign has some errors. Sometimes an entire campaign can go wrong and backfire. And that is all right. Because that is how you learn and stop making the same mistakes in the future. Taking educated risk is a part of business. But doing mistakes that are potentially stupid, doing things that are established as not worth doing, taking risks that are known to flop are perfect signs that you a ...

Having your own products and selling them online is the ultimate online stability for any business. All you need to do is get your products online and both digital and real-world goods qualify for this. However, getting your products online and making sales are two different things. When it comes to marketing your products on the internet, you need quite a few steps to successfully market and sell. 1) Tweak ...