All, I know it seems like I've quit doing these posts, but I have not.  I've been building up the content on my company website Augment Marketing.  For a bit of a change of pace, I purchased a restaurant in the University City neighborhood of Philadelphia called Tandoor India.  Yes it is an Indian restaurant.  Customers frequently ask if I'm from India, I say, no Villanova.  It makes me smile :-) Currently ...

Business blogging is much more then maintaining an online log of events. It is blogging with a purpose to get more business. Business blogging is effectively a marketing channel to promote and increase the reach or gain more sales and conversions. It all boils down to ROI. There are a number of things that matters in business, like branding, conversions, reputation, fans and followers, reach and spread etc. ...

There are a number of platforms for communicating with your audience but nothing is as useful as having a blog. A blog is an independent platform that can work with other platforms for promoting a message. The main thing here is that you own your platform unlike a social media profile or an email system that is owned by someone else. With a business blog under your sleeve, you have a marketing platform that ...

The internet is a huge place and it is ever growing. The sear size of the internet in number of users has crossed 3 billion in 2014. If you think it is difficult to reach them, half of those people are already on Facebook now. There are over 12 Billion monthly searches on Google. The stats are huge and that is a great thing. It is not about the competition that you should worry about; it is the size of the ...

As a marketer or the owner of products, what product marketing should mean to you is ultimately sales. Any marketing that does not generate sales or catch leads is destined to doom. A successful product marketing campaign can get you featured on huge media houses, make a brand out of it, and get it popular across various countries. All this is really great, but the bottom line is, what is in it for me? If I ...

A blog is a platform for reaching an audience via. posting content and keeping it updated. There are so many other mediums of communication available today, like social media, email services, etc. So, why do we need a blog? Blogging is not just for communication alone, it sets you up as a leader and an expert on your niche. You gain true following by writing new blog posts and attract an audience that is lo ...

There is nothing new about selling products. Products were bought and sold before the internet existed; they were sold even before any form of currency was invented. What has changed in the past decade is the approach. With technology kicking in, the entire method of product marketing has changed and has taken a more scientific approach towards it. This new shift has proven to sell more with less effort and ...

Any business will have competitors. If there is profit or potential in the niche that your business is, you will have a lot of competition. This competition is healthy as it means your niche is good. Use this competition to track your progress and see if you are doing better than your competitors. Analyze it, make reports based on your findings and see how your business is performing next to a targeted comp ...

In order to be successful in your online business you need to stay ahead of the crowd. There is no dearth of competition in any niche but staying ahead will place you on the top and make you an expert on the topic of your business. There are certain things that will put you ahead, for example media coverage, guest blogging on A-list blogs, a decent PPC budget etc. but it will also put a dent on your marketi ...