All, I know it seems like I've quit doing these posts, but I have not.  I've been building up the content on my company website Augment Marketing.  For a bit of a change of pace, I purchased a restaurant in the University City neighborhood of Philadelphia called Tandoor India.  Yes it is an Indian restaurant.  Customers frequently ask if I'm from India, I say, no Villanova.  It makes me smile :-) Currently ...

In order to be successful in your online business you need to stay ahead of the crowd. There is no dearth of competition in any niche but staying ahead will place you on the top and make you an expert on the topic of your business. There are certain things that will put you ahead, for example media coverage, guest blogging on A-list blogs, a decent PPC budget etc. but it will also put a dent on your marketi ...

Every marketing campaign has some errors. Sometimes an entire campaign can go wrong and backfire. And that is all right. Because that is how you learn and stop making the same mistakes in the future. Taking educated risk is a part of business. But doing mistakes that are potentially stupid, doing things that are established as not worth doing, taking risks that are known to flop are perfect signs that you a ...

Having your own products and selling them online is the ultimate online stability for any business. All you need to do is get your products online and both digital and real-world goods qualify for this. However, getting your products online and making sales are two different things. When it comes to marketing your products on the internet, you need quite a few steps to successfully market and sell. 1) Tweak ...

Looking to market your products online? Most off line businesses at some point of time realize that going online will help them catch a huge market that locally isn’t possible at all. Surely, there’s digital products that is the easiest to market as there is no shipping involved. Shipping can be optional though, but in general all you need is an email to send out a digital product in the form of ebooks, sof ...

Content marketing can help any business to flourish and make a brand presence for them online. Content marketing can be for anyone. And yet, it is not for you. You won’t want to do anything that does not help. You surely do not want to do anything that hurts. Content marketing can hurt instead of helping if you go wrong with it. Here are several reasons why content marketing is not for you. 1) Cheap and Fre ...

Content marketing is a specialized form of marketing. It is easy to overlook certain crucial fine print and go wrong and mess it up badly. When you do content marketing properly it bring a lot of benefits, so you can’t ignore it and you can’t go wrong. This is a tricky situation. Let us discuss the various scenarios in content marketing where you went wrong and how you can fix it. 1) Content: With so much c ...

Content marketing is easy. Content marketing is quick. It’s a complete process in itself and provides absolute success in marketing your brand. So, what is the catch? It’s how you approach it, how you strategize and implement it. Content marketing can be very easy if done properly from the start without making any mistakes. In this article, we will discuss the step by step process of making a content market ...

Brian Newmark's views of the day on Content Marketing. This is one marketing tool which can transform an online business into a huge brand. Content marketing is a total package that delivers top results. It can generate traffic, build and grow an audience, create a following and convert all of these into sales. When it comes to content marketing, there are no half measures. Either it is at its best or it is ...