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Get To IT, Product Marketing Done Right, by Brian Newmark

There are always 2 sides of an online marketing campaign. One is the sneaky way to do it which often backfires. The other is a more trusted way which does not bring quick results but sustains results overtime. When product marketing is done right, it brings with itself many things which include conversion, brand loyalty, reputation, customer loyalty, leads etc. It is more than just sales; it is about a comp ...

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