All, I know it seems like I've quit doing these posts, but I have not.  I've been building up the content on my company website Augment Marketing.  For a bit of a change of pace, I purchased a restaurant in the University City neighborhood of Philadelphia called Tandoor India.  Yes it is an Indian restaurant.  Customers frequently ask if I'm from India, I say, no Villanova.  It makes me smile :-) Currently ...

There was a time, not too long ago when things were very different on the internet. Any content was good to have, the search engines were too stupid to make out any difference between good content and the usual crap. That time is over and perhaps for the better. Now, content creation is step one and marketing is step two. If you want any success online, you just have to do both steps properly. Here, in this ...

Looking to market your products online? Most off line businesses at some point of time realize that going online will help them catch a huge market that locally isn’t possible at all. Surely, there’s digital products that is the easiest to market as there is no shipping involved. Shipping can be optional though, but in general all you need is an email to send out a digital product in the form of ebooks, sof ...

Content marketing is a specialized form of marketing. It is easy to overlook certain crucial fine print and go wrong and mess it up badly. When you do content marketing properly it bring a lot of benefits, so you can’t ignore it and you can’t go wrong. This is a tricky situation. Let us discuss the various scenarios in content marketing where you went wrong and how you can fix it. 1) Content: With so much c ...