Marketing, Just As Important As Content Creation by Brian Newmark
There was a time, not too long ago when things were very different on the internet.
Any content was good to have, the search engines were too stupid to make out any difference between good content and the usual crap.
That time is over and perhaps for the better.
Now, content creation is step one and marketing is step two. If you want any success online, you just have to do both steps properly.
Here, in this article, we will discuss the various types of marketing that can be done using content as the base.
1) Email Marketing:
News letters are a common form of marketing. Any business with an online presence pretty much has an email newsletter available. If you subscribe to any of those newsletters, you might get spammed to death, or you might not receive anything at all and perhaps occasionally you might get an email with updates or news about their business.
Guess what happens to such newsletters? Yes, unsubscribe.
Here, we are going to discuss a smarter form of news letter, which is known as content newsletter. Content from your own blog posts can be re-cycled and used into this news letter as well or you can create some content specifically for it. Generally, such a newsletter is done in parts, like a seven day course where one newsletter is sent everyday for 7 days once a new member subscribes. Later on, once the seven days are up, you can feed these subscribers additional newsletters by sending more content from your other sources such as your blog.
2) Social Media:
Maintaining your social profiles requires content. Social content is different; it needs to be short and up to the point. Social profiles require multiple updates with catchy images and videos.
Your blog posts from your own blogs can serve as a content hose for social status updates.
The above sentence contains 90 characters and can be easily tweeted with the URL of this post. Such small, yet catchy sentences within an article are called tweetable bites. You can look through your past articles, am sure you will find many such bites that can be tweeted or shared on your social profiles.
One needs to post at least five to eight updates on their social profiles to keep it busy and active. The more you update your social profiles, the more retweets, shares, likes it will generate. While creating content specifically for your social profiles is always the best idea, using your available content for it isnâ€™t a bad idea either.
3) Your Blog Posts:
There is no point keeping your brilliant content idle on your blogs. If they arenâ€™t being consumed, there is no benefit coming out of them.
Producing great content is good, but marketing it is just as important. A blogâ€™s reputation depends primarily on three aspects, first the content has to be great, and secondly the number of social shares it gets and finally how active the community is. These are the factors that can be easily checked and hence it is important that we pay good attention to it.
Blog posts are easy to market as it contains content. Great content markets itself; all it needs is some push. If you have well established accounts on the social media, pushing content is pretty easy. All you need to do is, add some updates on your social profiles and your posts will get a lot of activity and shares. Remember, thereâ€™s a cost for creating great content, so if you can pay for content you can pay for social promotions too. Sites like facebook, twitter, linkedin, pinterest etc. all have paid promotion options.
Ebooks can be very helpful in marketing. This is basically a marketing method where you package great content and make it available to your audience in an easily consumable format.
Take some of your closely related blog posts. Compile them in an ebook in the format of chapters. You might have to edit it a bit to make it more suitable for the ebook as you need your chapters to be related to each other and there should be a proper flow throughout the ebook.
But this is something that can be easily done, and it is a great way to give a new life to your old blog posts.
Similarly, old content can be given a new life by making them available in various other formats like Infographics, Slideshows, audio books etc. With every format, the marketing opportunities increase because thereâ€™s always a huge marketing platform available for any format you choose. For example, thereâ€™s infographic directories like visually or thereâ€™s slideshare for making slides. For ebooks, there are sites like Amazon, createspace and many other sites where you can promote your ebook.
Thereâ€™s no point keeping the content and not promoting it, especially with so much marketing opportunities available to you.
By Brian Newmark