Why Blogging Is Important When Marketing Your Products
A blog is a platform for reaching an audience via. posting content and keeping it updated. There are so many other mediums of communication available today, like social media, email services, etc. So, why do we need a blog? Blogging is not just for communication alone, it sets you up as a leader and an expert on your niche. You gain true following by writing new blog posts and attract an audience that is loyal to you.
Such a platform is an absolute must to market your products. Here in this article, we will discuss several reasons why blogging is important to market your products.
1) Expert status:
There is simply no other platform that can make you an expert on your niche except blogging. You have to blog consistently by delivering the same high quality updates over a sustained period of time to earn yourself the expert status. This is absolutely worth it as promoting will make you a marketer and teaching will make you a blogger. Think from whom a customer will be more likely to buy.
2) Catching Leads:
Blogging is the best way to catch leads. When you catch leads from your blog they are more likely to buy from you. These subscribers are not strangers caught off a landing page; they are your true followers. They know you well, they read your blog regularly and they are more likely to become repeat buyers once you catch them up on your email marketing list.
When making a successful email marketing list for selling products the main thing is about keeping the leads hot. The problem with subscribers is that they forget you soon. This is the reason why catching your following is helpful. Even if your auto-responder fails to keep your email leads hot, these blog based subscribers will still keep you in mind as they follow your blog regularly.
3) Promoting a new product line:
Marketing a new product or a new product line is always difficult. No one tries to buy new things; everyone has a preference and a choice. In most cases this established product is of your competitor that is holding its space well. How will a new product line compete with an established product?
This is where your blog comes in handy. Do a blog post with a bunch of reasons explaining clearly what problems are solved by your new product that no other product in the market does. Promote it over the social media, get leads, support and social shares and build an eager audience for your new product.
4) Asking for honest feedback:
The comments section of a blog is the perfect place to look for feedback. Negative feedback is ok too as long as it is honest. The readers of your blog know much more about the product than you know yourself. In this current age of technology, there are so many compatibility issues with any product that no matter how much you test it, some issues might still persist. This is where your readerâ€™s feedback is important.
5) Building a base for further actions:
When it comes to product marketing there are so many other things that have to be considered. Perhaps your product needs crowd funding? Perhaps it is not even ready and you need a launch for it. While you wait for your product to finish development stage, you donâ€™t really need to wait for starting the blog. Your blog is the first step of any product marketing process.
For a product that needs to be funded or launched, a base needs to be built first. This base is the blog. Do outreach for your product on social sites like LinkedIn which is a gold mine of contacts, use your blog as the landing for such outreach. Catch leads and once your product is ready, use these leads to build initial momentum.
6) Do guest blogging:
Guest blogging is a powerful tool to promote any business. All you need is a very high quality post and you can get started. However, when it comes to backlinks no good blog will allow you to have a link back to your product or landing pages. In a condition like this, your blog is the perfect landing. Most high quality A-list blogs allow you to have a backlink to your blog page in the guest post. This can dive in plenty of targeted visitors to your blog which can be later used as marketing leads.
The bottom-line is that marketing content is much easier and brings much better returns in terms of ROI compared to marketing products directly. Blogging is all about content and if there is one marketing method that really works out well, it is content marketing. Build a blog, make it an authority and then use it to market your