How I Make Content Marketing Look So Easy, by Brian Newmark
Content marketing is easy.
Content marketing is quick.
It’s a complete process in itself and provides absolute success in marketing your brand.
So, what is the catch?
It’s how you approach it, how you strategize and implement it. Content marketing can be very easy if done properly from the start without making any mistakes. In this article, we will discuss the step by step process of making a content marketing campaign look easy.
1) Analyze your business:
Your content marketing strategy should benefit your business, so the first thing we need to do is to analyze it.
If there are any cause based events that fall under your niche, you can actively engage in those. Look into other areas of your business that can be used to highlight. Even personal success and other case studies do well as part of the content marketing process. Overall, anything motivational is ok.
2) Building the content:
This is the real work. You need to plan your content well. The entire success of your content marketing campaign depends on this step. Content should be related to your business, but not on your business. You need natural content which is related to your business in some way. You need a unique angle; it must be interesting and overall good to read. Should have a purpose and solve some problems. If the content is motivational, it is even better.
There are three primary requirements of a content that is built for content marketing purpose. Firstly, you need people to read it. Then, after reading they should share it. And finally, you need them to convert on an email list and subscribe somehow. With content marketing, you do not need to sell anything upfront but you do need them to subscribe somehow so that you can use those connections later.
3) Using the launch pads:
When the content is ready, you need a launch pad to promote it. If you don’t have anything of your own, then perhaps using guest blogging can be a good alternative to promote your content. However, this step can be both difficult and expensive.
Getting things off the ground is the hard part and that is why you need some active social profiles of your own. Here’s a list of things you should work on for launching a successful content marketing strategy.
- An active blog.
- An active and engaged email list.
- Strong following on the social media and strong social profiles.
- Connections to influential people on the social media and blogosphere.
4) Promoting it some more:
Once the campaign takes off nicely and people start to share it on the social media and suggest it to their friends, you need to work on that extra promotional step.
- Buy social ads from the official advertisement system available for facebook, linkedin, stumbleupon, reddit etc.
- Do PPC ads like adwords.
- Buying solo ads. Newsletters are great for promoting content. You can buy newsletter advertisements from people who maintain active email subscribers.
- Do guest blogging actively on strong A-list blogs and media websites.
- If you want to do more, try press release and distribute it to the widest possible media sites.
5) Taking it slow:
If the primary purpose of your content marketing campaign was to build links, it is time to slow things a bit.
Too many backlinks and too quickly is never a great combination. You need to analyze your backlinks, see if people are linking to you from good sites or not.
6) Fixing issues:
If you find that your backlink numbers have gone up and some of those incoming links are not that good, start sending emails and ask those sites to nofollow the backlink. Explain them how to nofollow your link as some of them might not understand the technicality. It’s best to start taking precautions rather than wait for the search engines to start sending warnings. Check and analyze your backlinks yourself and don’t wait for things to turn ugly.
Check for other issues as feedback is something that you must start to get by now. See if the content requires some fixing or perhaps some moderation. There will be comments on the blog posts and the social media, see if people are suggesting, complaining or giving ideas. Take necessary steps.
7) Re-strategizing everything:
If everything is all right, let it just run. Else, it is time for re-strategizing. If things haven’t gone well, or perhaps some or more of it backfired, there is no need to panic. Start looking into things that are not working and stop them. See what has worked and start to do more of it.
8) Rinse and Repeat:
It is time to do it all again. Whatever good that you discovered from this campaign, re-do it all and keep doing it.
Content marketing is really easy, especially when you keep doing it.
Tech Expert
I’m much thankful to you for your post concerning “content-marketing, there is so much crap on the web. Nice when someone actually knows what they are talking about.
Sohanur Rahman Sohan
Your post is really very great. Its very helpful.
Thanks Brian Newmark, can’t wait to try this
LINDA
Thanks Brian Newmark, can’t wait to try this , it is so nice when someone actually knows what they are talking about. Thanks for sharing.
ehsan ahmed
Thanks a lot Brian Newmark. Eagerly waiting to try this.
deena
Brian Newmark, thanks for being so useful to me. I cant wait to try you out as you are so helpful.
Alo
Thanks Brian Newmark, can’t wait to try this
Rakib Shikder
Thanks Brian Newmark, can’t wait to try this. It is awesome information.
Aleksandra
I agree! Excellent post Brian Newmark. Very helpful.
Mark Havertown
This is the third post of yours I have read, really great stuff.
Raihan Kabir
Thanks Brian Newmark, can’t wait to try this
mdashrafhossain
I’m much thankful to you for your post concerning “content-marketing, there is so much crap on the web. Nice when someone actually knows what they are talking about.
mdashrafhossain
Thanks Brian Newmark,
saif nahid
Thanks Brian Newmark, can’t wait to try this
Abiral Sudip
Useful and informative post about content marketing. One can be successful if he/she follow these steps.Thanks Brian Newmark for this post.
rahat
“Thanks Brian Newmark, can’t wait to try this”
Ray Wire
Are you available to speak at a conference of business owners which is scheduled for late Fall?
Hmimouch
Thnks So much Mr Brian, This article Very Helfup :))
Bikash
nice blog dude. Lots of information i got from your blog about Brian Newmark. Thanks Brian Newmark, can’t wait to try this”
Laxman Sapkota
It’s an awesome information shared on Brian Newmark. Thank-you Brian Newmark for giving an idea how to Make Content Marketing Look So Easy.
kusal
It helps me very much.. easy to use. Thanks Brian Newmark, can’t wait to try this and i preferred to my friends about this!
Tamim Ikbal
This writer thanks you for the insights. I am also curious where potential clients might begin their search for qualified writers. Any thoughts? Thanks Brian Newmark
sureshvarma
The info that you have provided is very useful and i’m very thankful to Brian Newmark.
Hassan Raza
“Thanks Brian Newmark, can’t wait to try this”
Sami
Thanks for the tips Brian Newmark, useful as always
Jessica
Thanks Brian Newmark, this is such a nice strategy. Inspiring.
Jessica
I’d follow this. Thanks Brian Newmark!
kevin
Thank you Brian Newmark. This article was really informative!
YASSER
Thanks Brian Newmark, interresting post. I recommned this!
monaug5
This is your best work yet brian newark. Keep it coming
Ayoub Inou
Thank you very much Brian Newmark
manoj
There is so much crap on the web. Nice when someone actually knows what they are talking about.”Thanks Brian Newmark, can’t wait to try this”
Sarvotam
Thanks brian for the help and your blogs are too good
Akib Jaman Zisan
Thanks Brian Newmark, can’t wait to try this
ayaz
this really was very knowledgeable and helpful for me as i was really anxious on this topic. this post was really rewarding for me i must than “Brian Newmark for this effort, thumbs up.
susan chi
Thanks Brian Newmark, I tried as you said and its really work. Thank you for posting this.
surendra
Thanks Brian Newmark, can’t wait to try this
Sunil
Everything is now a bit more clear to me. Not sure I totally understand what is next, but this is a good start
Gana Tika
Very good article on how to make content marketing quickly and easily. Thanks Brian Newmark.
Mallika
Hello, Brian Newmark, thank you so much for such an nice article. I got so much information about your article.
Izamul
This is a good marketing policy. I’m interested about it.
vasilache dorina
Thanks Brian Newmark, can’t wait to try this
Subrata
Thanks Brian Newmark, can’t wait to try some of your ideas
amrit
hey “Thanks Brian Newmark, its really nice and i liked i can’t wait to try this….
Nischal Prajapati
Brian Newmark, I love your post and you have post it in very good language that makes me so interesting to read it again and again and you have good sense of marketing idea. Thank you, you helped me so much.
DuongNguyen
Your post is really very great !
Thanks Brian Newmark, can’t wait to try this.
karthic sri
Awesome post. This was really helpful and awesome. I’m waiting to try this.
Nadirul Islam
Content Marketing is the perfect online business for me, its easy and quick . Thanks to Brian Newmark for this useful article , Just can’t wait to try this”
priyad
Thanks Brian Newmark, Im eager to do this
priyad
Thanks Brian Newmark, the idea is great I want to this
Solomon
Thanks Brian Newmark, can’t wait to try this
sabeeta
It seems so good. Thanks Brian Newmark, can’t wait to try this”
Tanmoy Dutta
This is a great article by Brian Newmark . Thanks to him .
Mahmudul Nayeem
Tow days ago I don’t have any idea about Content Marketing thanks to you Mr. Brian Newmark for sharing this most important topics. This post is really useful to me hopefully for all new comers. I am interested to try this thanks for the help.
Sanjay Deula
Thanks Brain Newmark for making Content Marketing look so easy
Rabin Saha
Before this day i have a no idea about content marketing. Thank you MR.Brian Newmark for sharing this most important topics.
istiak
“Thanks Brian
Newmark, can’t wait to try this”
gan yesh baral
i am a employee of marketing field , this tips is awesome so i am going to used it on mu every marketing stuff . then i can easily get my marketing influencing from low to high thanx MR.Brian Newmark u give me a life changing methodology
Raghubir
Oh that was a really good article by Brian Newmark. Really helpfull.
istiak
Thanks brian for the help
and your blogs are too
good
christiann
hmm, i will try it. Thanks Brian Newmark.
Allen Smith
Thanks Brian Newmark, I think it’s very helpful and can’t wait to try this””
baikuu
It’s awesome, thank you Brian for your help. I will definately try it.
cocos
Thanks for info, Brian Newmark…you did a good job posting this article
yeamin hasan
Thanks for info, Brian Newmark…you did a good job posting this article. It’s awesome, thank you Brian for your help. I will definately try it.
Minhaz
Nice post,thanks.
asmani
Thanks a lot , Brian Newmark, can’t wait to try this
shabbir hussain
very good and for the marketing tips and tricks these are somewaht helpful to me in many a times in real life also.
“Thanks Brian Newmark, can’t wait to try this”
Bappy Roy
First a lot of thanks Brian Newmark because now I know many things of content marketing, It is very helpful for beginners. I want many post of this.
Zidane
Thanks Brian Newmark, I really can’t wait to try this.
gary
Thanks a lot to Mr. Brian Newmark, I really can’t wait to try this. Very informative post.
Mamata kc
Thanks Brian Newmark, for your post i noticed about many thing after reading your post.
Ajit Dahal
Thanks a lot Mr. Brian Newmark, I am very glad as you have provide necessary information about Marketing.
Rikran mk
Thank you so much Brain Newmark, I really can’t want to try this.
swati
“Thanks Brian Newmark, can’t wait to try this” its pleasure
meton sarkar
thanks to brain newmark for the post. it is so helpful for all
Muhammad Siraj
Thanks a lot Brain Newmark for this lot of useful information.I like it very much.So,Nice.
tini
Thanks Brain Newmark for making Content Marketing look so easy.. and comfortable thanks.
Matthew Barnes
Great article. It makes total sense.
Vahid Jahanbakhsh
Thanks Brian Newmark, great insight into (marketing, PR, advertising, SEO, PPC) etc.
Yeasin Hossain Rabby
Thanks a lot Brain Newmark for this lot of useful information. Great article. It is so helpful for all.
Robert Khanal
Thanks Brian Newmark, can’t wait to try this.
Rajon
hanks Brian Newmark, can’t wait to try this
Roy Gonesh
Brian do you all people to set an RSS feed from this site.
moonmoon shanta
Thanks Brian Newmark, can’t wait to try this
Brian Newmark
Roy, I would be happy to set that up with you, please contact me directly.
Brian Newmark
Ray, I’d love to. I do a lot of public speaking on topics such as sentiment analysis, content marketing, reputation management, etc. Touch base with me and we’ll work it out.
Muhammad farhan
Thanks Brian Newmark, can’t wait to try this.You Provided Really worthfull information.
foyes
thanks Brain Newmark cann’t i try to wait. and awesome with have a lots of information.
rabitullah
Thanks Brain Newmark for your Lesson. i can to make fight for busnise marketing today
rassel rojario
Thanks Brain Newmark for making Content Marketing look so easy.. and comfortable thanks. I am very glad as you have provide necessary information about Marketing.
jons
Thanks Brian Newmark, can’t wait to try this.
shankar mg
“Thanks Brian Newmark, can’t wait to try this”
saru maharjan
Thanks Brian Newmark, can’t wait to try this. The information provided are really informative as well as useful .
Kazi Ripon
Thanks Brian Newmark, can’t wait to try this”
Limon
Wow Brian Newmark thats a great tips for business. I am hardly wait for this. Thanks you for all
fiaz
Thanks Brian Newmark, can’t wait to try this. The information provided are really informative as well as useful . Thanks again.
Ngodup
Thanks Brian Newmark, can’t wait to try this
isuruprabhath
Thanks Thanks Brian Newmark. I’m really like it……………….
Atanu Biswas
Thanks Brian Newmark, I like you theory for Content Marketing. I will try it.
Aulia
Thanks Brian Newmark, can’t wait to try this.
Madan Bhujel
Wow Brian Newmark, this was an amazing post. I liked it very much.
surya
thanks BrianNewmark..its really amazing..will surely try it.
Ed Michaelson
I work for an SEO company, but possibly I’m on a sinking ship????
diwas singh
Brian Newmark” Thanks Brian Newmark, can’t wait to try this”
Nusrat Nahian
Thanks Brian Newmark, just going to try this.
Bibek kunwar
Thanks Brian Newmark, can’t wait to try this.
vinod khan
Thanks Brian Newmark, can’t wait to try this.i think it is great …
park2011
Thanks you very much, Brain. it very helpful
Robiul
It is very helpful post. Thanks Brian Newmark, can’t wait to try this”
Sweyaksha Shrestha
Thanks Brian Newmark, can’t wait to try this
kusal roy
I can’t ever think to make content marketing is so easy. After reading this articale i knew very useful information and tips. Thanks Brian Newmark , You should not wait any more to try this.
sony
Thank Brain Newmark, for giving such a nice concept, I will apply all these ideas.
Ravindu Sayuranga
Thanks Brian. It is very helpful post. can’t wait to try this
bijaya karki
“Thanks Brian Newmark,it really too useful can’t wait to try this”
eh jewel
Thanks admin. This is very helpful post for me. Thanks a lot
kapil
thanks you a lot for your good information and help for me
manori senanayake
“Thanks Brian New-mark, can’t wait to try this”,it is very useful.
aminul
Thanks you so much for this kind of post. this will be helpful for us and will be very useful .Thanks for this.
Bandel
This is total crap. I’ve been trying this for months with little positive impact.
tim
Thanks a lot , Brian Newmark, it;s really very good.
amit
it was very helpful ! thanks a lot Brian Newmark ! 🙂 can’t wait to try this.
iswor
Thanks, Brian Newmark it was a great suggestion. I will definitely try this.
Kandis Jayakody
That is superb Brian.
rihossain
Its amazing…. this article will be a land mark for my marketing policy… I am so happy to read this. Thanks Brian Newmark, can’t wait to try this
Manjit Rana
The content marketting is so easy. The information provided by you are very useful. Brian Newmark you are amazing man and i would like to thank you lot and i can’t wait to anymore to try this.
Deepeash
This is a very good post. I liked what you have written here about Content. Thank you Brain Newmark for sharing your knowledge.
Roy Bashudeb
This article shows how to market content easily it’s really a useful article Thanks
hieu ngo
This is good and interesting blog for me to learn how to write an essay about maketting. Thanks Brian Newmark, good idea!!!
hritik17
Thanks a lot Brian Newmark , your article helped me a lot. Keep posting such stuffs
Bell
Thanks Brian Newmark, I read all article about it and i’m waiting for more article about it. I can’t wait to try this.
Muhammad Uzair
This Article is Very Good About the Marketing Content. Its Help to Build and Make Good Marketing Content So Easy. Thank You Brian Newmark.
Imran Hoshain
Thanks brain newmark..Its a good marketing content to easy.I like it.
Anderson
You do make it sound so easy, but I know form personal experience it is not.
max
Thank You 🙂
Emran
I am very grateful to Brian Newmark for giving us a wonderful information. I am sure going to try this.
RASHEDUR RAHMAN
keep posting such content, I’m trying to get in the business. Do you take on interns?
Roshali Perera
Highly appreciate the good work.Thanks Brian Newmark for this amazing piece of article. Definitely I’ll try this.
VANBE
I like information about Content Marketing Look So Easy, by Brian Newmark. That is great for me.
Dave Edelman
My site was penalized, will this help at all?
Ben Gold
I am launching a new website, would this be a good place to start promoting it?
Bikesh
Highly appreciate the good work. Not sure I have the technical skills to execute though.
Sabin
content marketing looks easy with help of this post..
len torres
Thanks Brian these are great tips will be very easy to get this going for my company. Can you let me know what I should do next.
Ed Suman
Would you use this strategy for a retail customer or only Business to Business?
Brian Newmark
Bandel, I would be happy to take a look at some of the projects you’ve worked on. Often it is just some small changes which make a huge difference.
brainjokes
Yes, I am agree with your speech. Uniqu content is very important for seo. Thanks Brian Newmark for information
Tania Ali
Thanks Brian Newmark for this amazing piece of article. Definitely I’ll try this. The content marketting is so easy. The information provided by you are very useful.
Tino mer
Brian Newark, you sir are a friggin’ genius! Thanks for sharing the knowledge.
Nila Khan
I’m new user on social media marketing and I’m regularly check your blogs or article and flow your suggest. Thanks Brian Newmark.
rabin gwaya
thanks to brain newmark for the post. it is so helpful for all. And it would win the heart of people.
md nurul absar
Thanks Brian Newmark your post is very fantastic, it is very important,
shawshank dhakal
thanks dude!! this is really important to me. Has a lot of idea and thanks for it!!
crysna
oo thx Brian for your kind information .it`s useful to me .
Indu Priya
Excellent work Brian Newmark. These steps will make content marketing campaign real easy.
ajit tamang
Thank you brain mark cant wait to try this…..
Anthony Costini
Your post is so useful for me .You mentioned some idea like Building the content, Promoting it some more.I would like to Thank You.
Nate Nadim
This truly makes no sense, am I the only one who doesn’t understand?
David Fisher
Great insight as always Brian Newmark keep up the good work.
Valdim
Thanks Brian Newmark, this is very helpful for me.
Ishitarsele
Great job Brian Newmark for such a nice article
Walmartexpert
A special thanks on Brian Newmark from my heart, for share this excellent article. Hopeful it change all business idea.
Sumaiya
What a helpful blog about internet marketing! Brian Newmark is helpful to everybody. Thanks for share it.
glanzend
Hey, this is really great, can’t wait to try this.
Good job, Brian
free gems for clash of clans
Very shortly this web site will be famous amid all blogging users, due to it’s
pleasant articles