Business Blogging: A Must Do For All Companies, by Brian Newmark
There was a time when every business was expected to have a website.
Now, most have it anyway. And it is no longer enough.
When everyone has a facebook page, a Google local listing, a twitter ID, a website and everything else that is a must have, it becomes a general practice. You have it and so does everyone else.
What sets you apart is how you maintain it.
In a time like this, a perfectly maintained business blog can change things around.
In this article, we will discuss several ways of how a business blog can help your company.
1) Keeping helpful resources organized:
On the internet, there is one thing that never goes out of fashion. And that is information.
Whatever be your business, keeping related, organized and updated information can always help your targeted customers. This information can be practical how-to guides, updates about your upcoming products or details about your companyâ€™s history. Anything worth reading helps.
2) Customers want to know more about you:
A blog is something that can be browsed by its achieves. This is where history comes in place. What discounts you ran last year, or a contest that you did several years ago speaks plenty about yourself. Perhaps you did a charity donation or campaign, supported people at need â€“ there are many things about your company that people can learn from your business blog.
3) A medium to communicate:
Yes, there is social media and plenty of survey material around. However, none of that is your own. You are always a third part on any social media site. But when it comes to the community that you have on your business blog, it is something that is absolutely your own.
A responsive and active community around your blog is an asset in itself. The community can be used for a number thing, feedback being one of the most important causes.
4) A Medium to Promote:
Your business blog is one of those places where self promotion is not an issue. It is truly your own.
This section of your marketing channel can be used to keep your audience updated with your upcoming products, launch and promote a new line of products and keep pushing some promotional pitches from time to time.
Self promotion on a blog is never an issue; however one needs to strike a balance between promotional pitches and valuable content. Audience interest has to be given top priority.
5) A Place to Catch Leads:
Content is always the easiest thing to promote on the internet. This is an established truth about content marketing, it is far easier and cheaper to promote content and it brings much more returns compared to promoting anything else.
A blog is a place to post your content. This content can be optimized and promoted to rank on the search engines. If your content is related to your business, it will bring traffic and leads which will help your business directly.
Organic search engine traffic converts best. So any lead brought via such organic channels is not just free and recurring but it is of the best quality as well. These are people that havenâ€™t been brought by fancy advertisements; they have followed your website from the search engines while they were searching for something. This is the kind of audience that is not just targeted but is willing to buy on their own interest.
6) Impress clients:
Content from your blog can be used to feature on prominent places of your website. Such types of content are known as flagship content. This is the best type of content you have, display it on prominent places of your website so that your potential customers can see it easily.
7) Become an Expert:
Having a solid blog on your niche automatically makes you an authority. This is how you establish yourself as an industry leader.
This brings with itself reputation, brand recognition and a voice that people trust. All of these are tools to command an audience and leverage your authority to promote your business.
8) Build a community:
The community that is build around your blog is of the best quality. These are people that consume your content, they read your posts. These are loyal people that wonâ€™t leave your side easily.
Content is a great way to bring loyalty among people. Once they start to read your blog, you can change the way they think. You can make them your own by using persuasive words. A community elsewhere will never be as loyal as the one you can build around your business blog.
There is absolutely no question of not having a business blog. This is a must have for all companies. Moreover, one needs to promote and maintain a business blog with the best of their ability to make the most out of it.